A Case Study Bedtime Story
Case Study Bedtime Stories
(sweet dreams are made of these)
It’s Beacon... Not Bacon.
50 years of history, a mountain of research, and a spectrum of stakeholders makes for a tricky project. Reality Engine developed a strategy and execution plan that focused on outcomes – and success was the cornerstone for the next 50 years.
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Toto, I’ve a feeling we're not in Kansas anymore.
A Case Study Bedtime Story
Navigating this kind of complexity requires a multidisciplinary approach pulling on all facets of marketing and brand talent. CWB needed to bring together their divisions into a corporate whole, they desired to develop a strategic model for their preferred future and create repeatable standards for execution.
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What is said, is said in secret.
(reprinted here, with permission, of course)
We know we can count on Reality Engine. From launching a new division to bringing together our complex brand architecture, they have worked together with us on several key initiatives. Reality Engine is a branding thought leader and has been a tremendous asset to CWB Financial Group. I would definitely recommend this smart, responsive and caring team.
CARL KNOWLER
Assistant Vice-President,
Brand, Digital, and Insights
CWB Canadian Western Bank &
CWB Financial Group
Working with the Reality Engine team has been a pleasure over the last 2 years. Strategically-minded with a strong commitment to always servicing our needs above and beyond expectations – has led to the creation of insightful marketing campaigns. These initiatives have helped to inform and engage our members as we continually evolve our brand, services and offerings.
TIM BISHOP
Vice-President,
Marketing and Member Engagement,
Canadian Marketing Association
Reality Engine has supported our organization for many years. They approach our projects with strategic expertise that enhances our brand value and credibility. I personally recommend engaging this positive, creative and dedicated team.
TARA BARNAS
Director,
Marketing and Communications
Innovate Calgary
We were impressed with how Reality Engine exceeded our expectations relating to timeliness, budget and especially project management. Most importantly, the product that the Reality Engine team created was tremendous and has been an excellent resource for ourselves and our partners ever since.
STAN TORRIE
Manager,
ICT Industries Branch
Government of Alberta
