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CWB

Canadian Western Bank Group

Reality Engine has created strategies & frameworks influencing the organization for years to come

THE STORY:
UNIFYING 13 DIVISIONS WITH MULTIPLE BRAND STRATEGIES, MARKETING, AND IDENTITIES IS NO EASY TASK...

The executive team called it
“The Brandnado”

Navigating this kind of complexity requires a multidisciplinary approach pulling on all facets of marketing and brand talent. CWB needed to bring together their divisions into a corporate whole, they desired to develop a strategic model for their preferred future and create repeatable standards for execution.

“We know we can count on Reality Engine. From launching a new division to bringing together our complex brand architecture, they have worked together with us on several key initiatives. Reality Engine is a branding thought leader and has been a tremendous asset to CWB Financial Group. I would definitely recommend this smart, responsive and caring team.”

CARL KNOWLER
Assistant Vice-President,
Brand, Digital, and Insights
CWB Canadian Western Bank &
CWB Financial Group

CWB Wealth Management Sales System

CWB – Portfolio WM-Brochure 1

CWB – Portfolio Wealth Brochure 2 Spread

CWB – Portfolio Onyx Cover

CWB Private Wealth

CWB – Portfolio Private Wealth

CWB Investment Poster

CWB – Portfolio Poster 1

CWB – Sketch work for video

CWB Bank Signage

CWB – Portfolio Signage

CWB – Portfolio Sketch 2

CWB Mutual Funds

CWB – Portfolio Mutual1 x3 Hammer

CWB Mutual Funds

CWB – Portfolio Mutual2 x3 Hammer

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