Brand
A better future for our next generation
OVERVIEW
The Foothills Children’s Wellness Network (FCWN) is an initiative by the Calgary Health Trust, the Sheep River Health Trust, and the towns of Okotoks and High River. FCWN’s mission – to ensure access to all the local community resources devoted to giving our children the best possible start in life and raise happy, healthy children.
Reality Engine was enlisted to develop the Foothills Children’s Wellness Network brand, identity, and core messaging. Success from the FCWN’s brand led to the development of the FCWN’s website, while translating their story into key marketing materials.
Together through these marketing materials and website, FCWN was able to educate caregivers about early childhood development and to provide them with access to the local services, resources, tools, and community support they need to raise healthy children.