The President and Chief Brand Strategist of Identicor Marketing, Roger crafts captivating Brand Names and compelling Brand Stories for companies in dozens of market segments.

One of Canada’s most experienced naming consultants, Roger has created a wide range of Brand-Calibre Names for companies, products, services and technologies. He considers the name Tecterra to be one of his greatest hits..

The Brand Stories that Roger authors capture the essence of product and service offerings in just a few words. They accelerate the sales cycle and lead customers on the path to buy.