Advisory • Guardianship • Consulting

Brand Telegraphy®

Transmit the right signals.

Brand Telegraphy® is brand morse code.  Discover your brand communication system.  Define, visualize and articulate your brand to resonate with the right receiver and reach the right bearings.  

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Brand Telegraphy® is a formalized proprietary system by which we encode and broadcast complex information so that it can be easily decoded, received, retained, and recalled by multiple target segments and archetypes.  Developed in real life, to meet real business needs, it translates the conceptual, operational and experiential model of your brand into a simplified system that can be easily received, understood, retained, and shared.

  • The essentials of the Brand Telegraphy®  system can be easily taught and used to great effect by your association, organization, or educational institution.
  • Reality Engine provides seminars and course content for Brand Telegraphy®.
  • Because the system is replicable and repeatable, Reality Engine can teach, coach, mentor and certify others who wish to white label and use the Brand Telegraphy® system for their own client base.

Brand Modelling

Solidify your brand.

Brand modelling is brand infrastructure.  Understand, define, and stress test your Brand.  Give your brand the foundation it needs to be a long lasting leader.

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Brands are not created in the lab, they are the result of ongoing real life interactions. We can’t create brands (no one can) but we influence them through our business model, our operations, our culture, our service, our products, our daily interactions, and our communications (yes, evaluate and deal with them in that order). But how do we do this in a unified, strategic manner? And how do we deal with external pressures, executive decisions and the myriad of other business realities that impact our brand every day? By taking the time to model our brand: conceptually and experientially.

Brand Modelling enhances our ability to predict the brand effects of strategic, operational and communication decisions, avoiding the “close your eyes, throw it out there, open one eye, see if it sticks” approach that we see all too often in the marketplace (unless of course, you’re one of the lucky few that has a huge budget, and the ability to crunch and interpret massive amounts of data).

Modelling also complements what if analysis, a/b or multivariate test design, stress test design, and a myriad of other analytical and problem solving tools.  As an added bonus, it can be used in situations of accelerated product or campaign deployment where real world testing is limited, impractical or impossible.

Example of where brand modelling comes into play:

  • New market entry  (verticals, horizontals, or geographical)
  • New product or service development and/or launch
  • Aggressive expansion plans
  • Mergers and acquisitions (business and cultural integration)
  • Onboarding (employee, client)
  • Visioning, strategic planning, core business evaluation

You already have what you need to model your brand at your fingertips. However, if you need assistance, Reality Engine has been using our proprietary Brand TelegraphyTM system to concisely model and then effectively articulate client brands for years. You can either engage us to conduct brand modelling and brand articulation with you, or we can teach you the essentials through seminars and course content.

Advisory

We play devil's advocate.

We take a straight forward approach to mentoring and coaching businesses.  Our advisory services take your entire business reality into account; the good, the bad and the ugly.  We help you identify your pain points and map out targets that will drive you to victory. 

Where is your marketing strategy taking you?  Stake out market share in a competitive market, prepare a future exit strategy and everything in between. We identify potential obstacles and opportunities and help you integrate them into your marketing strategy so you can realize your best future.

Guardianship

We carve out and defend your territory.

We look beyond the front lines of defence.  Our guardianship services do more than create standards, guidelines and enforce the rule.  We put your missions, visions, and values in action.

What are you doing to solidify your brand?  Be a leader in your industry and make your credibility a priority.  Stand for something that actually means something and your return will mean something too.  We have an acute ability to capture and map out the essence of who companies are so that they are longer lasting and more fruitful.

Consulting

We do the moving and shaking that makes you a champion.

We create work that is not only stunning but clever.  Our consulting services provide you with the actions you need to really understand, connect and engage your clients. By staying true to reality, our work inspires your clients, establishes trust and rapport, and generates ROI.

How do you know if your marketing campaigns and materials are effective?  Don't just demand attention, align your work with your strategy and elicit the proper response.  If your work isn't driving your strategy forward, it may even be working to your detriment.  We keep your strategy at the centre of our creative process so that you elicit the right reaction. 

 

Laundry List

Branding

  • Products, services & organizations
  • Modelling, articulation & expression
  • Identity programs

Strategic Marketing

  • Strategy roadmaps
  • Positioning strategies
  • Engagement, activations & capture management
  • Marketing & communication plans
  • Research analysis, interpretation & modelling

Reporting

  • Annual & quarterly reports
  • Corporate responsibility reports
  • Interactive reporting websites
  • Annual general meeting (AGM) presentations & materials

Advertising

  • Campaigns
  • Concept & creative
  • Delivery & execution

Interactive

  • Websites
  • Online & mobile apps (on premise or cloud based)
  • Marketing & sales enterprise resource planning (ERP)
  • Content management  
  • User experience (UX) & User interface (UI) Design
  • Software
  • Support & maintenance

Inbound Marketing

  • Content strategy
  • Lead capture, conversion & loyalty
  • Social media

Video

  • Pre-production including logistics, storyboarding & scripting
  • Production including filming & direction
  • Post-production including editing, visual effects & motion graphics

Deliverables

  • Advertising copy
  • Annual reports
  • Blogs
  • Brochures
  • Business cards
  • Case studies & white papers
  • Content marketing
  • Copywriting
  • Corporate lore
  • Display ads
  • Email marketing
  • Events
  • Handouts
  • Letters & postcards
  • Logos
  • Magazines
  • Newsletters
  • Online ads
  • Photography
  • Posters
  • Presentations
  • Print ads
  • Sales packages
  • Social media
  • SEO & analytics
  • Storyboarding
  • Tradeshow ads
  • Tradeshow materials
  • Videography

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