CWB
Canadian Western Bank Group
Reality Engine has created strategies & frameworks influencing the organization for years to come
THE STORY:
UNIFYING 13 DIVISIONS WITH MULTIPLE BRAND STRATEGIES, MARKETING, AND IDENTITIES IS NO EASY TASK...
The executive team called it
Navigating this kind of complexity requires a multidisciplinary approach pulling on all facets of marketing and brand talent. CWB needed to bring together their divisions into a corporate whole, they desired to develop a strategic model for their preferred future and create repeatable standards for execution.
“We know we can count on Reality Engine. From launching a new division to bringing together our complex brand architecture, they have worked together with us on several key initiatives. Reality Engine is a branding thought leader and has been a tremendous asset to CWB Financial Group. I would definitely recommend this smart, responsive and caring team.”
CARL KNOWLER
Assistant Vice-President,
Brand, Digital, and Insights
CWB Canadian Western Bank &
CWB Financial Group
